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One of the most essential preconditions for running a successful Internet presence is the domain name. It is what people will note first when they come across your site and what they will associate you with. The domain name should be easy to remember, but should also be something that notifies your web site's visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain traditionally consists of two parts - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for example, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are a few groups of Top-Level Domain Names that you should consider before you choose the domain you want. Your decision should depend on the aim of your web page and on its target viewers. Let's review the gTLDs, or generic Top-Level Domain Names - these are the most typical TLDs intended to designate a given purpose - .com (business entities), .net (networks), .biz (corporations), .info (informative resources), .org (organizations), .mobi (mobile devices), .asia (the Asia Pacific region), .name (individuals or relatives), .pro (certain walks of life), etc. As you can see, these TLDs cover most spheres of life, so you should select the one that would express the intention of your site best. There is no limitation as to who can register such Top-Level Domain Names, but some of them contain additional steps to confirm that you are eligible to own such a domain name (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific Top-Level Domains. Each country has its own ccTLD. Settling on such a Top-Level Domain Name is good if your target group of website visitors is from a particular country. Many people would like to purchase goods or services from a local web site, and if your target is Canada, for instance, choosing a .ca domain name could increase the visits to your site.

Domain Name Redirects

You can register a bunch of TLDs, which can redirect your web site's visitors to a certain site such as domain.com, for example. This would raise the traffic and lower the possibility of somebody pinching your website visitors by registering the same SLD with another Top-Level Domain Name - if you are not utilizing a trademark.

Name Servers (NSs)

Every domain name has domain records. The name server records (NS records, aka DNS records) demonstrate where the domain name is hosted, in other words they point to the web hosting distributor whose name servers (NSs, also known as DNSs) it is using now. You can modify the NSs of your domain at all times. You can have your domain name registered with one firm and get the hosting service itself from another. Therefore, if you register your domain name and come across good website hosting plans somewhere else at a later time, you can point your domain name to the new provider's DNSs right away.

Name Server Records (DNS Records)

On the whole, as long as your domain name uses a given set of DNSs, all its name server records will lead to the same web page hosting provider. Some web hosting companies, however, allow you to edit given domain records, among them the A records and the MX records of your domain. The A record is an Internet Protocol address, which discloses on which web server your website is hosted, while the MX records reveal which web server tackles the e-mail addresses associated with your domain name. For example, if you engage a new web designer and he designs an .ASP site that will be hosted on his own Windows server, you may desire to alter just the Internet Protocol address (the A record) but not the MX records of your domain. In this way, www.domain.com will point to the Windows hosting server, but your mails or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your present Linux site hosting account. The .ASP platform is invented by Microsoft and calls for a Windows hosting server, although a Linux hosting server would be far more dependable.

Low-Priced Top-Level Domain Names Supplied by 'EXPRESShostings'

Only a small number of web hosting companies allow you to edit particular NS records and very frequently this an additional paid service. With EXPRESShostings , you have a huge collection of TLDs to choose from and you can edit all DNS records or forward the domains through a forwarding tool at no added cost. For that reason, 'EXPRESShostings' would be your best choice when it comes to managing your domain and to establishing a successful presence on the Internet.